Hugh Futrell of the Hugh Futrell Corporation, the General Contractor for the new boutique hotel, “Hotel E” in the old Empire clock building in downtown Santa Rosa, describes all of the construction and remodeling that had to be implemented to bring the building up to contemporary codes and standards, the time frame for the construction and then completion of the structure, what they have decided to name the hotel, the total number of rooms and restaurants and other businesses that will be included, and will locals be able to afford to eat and reside there: