Sonoma County Leaders are Assessing Impacts of Last Weekends Ironman Race

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Sonoma County leaders and community members are assessing what Ironman Santa Rosa’s impact is on the region.  Four more years are left on the city’s five-year contract to host the three sport event, and there is debate on whether the financial impact outweighs the traffic impacts and lack of business due to road closures.  Officials estimate between a shorter Ironman competition in May and last week’s event combined, Sonoma County will benefit from over 13-million dollars in economic activity.