INTERVIEW: Using Data and Tech for Marketing in the Wine Industry


CEO of Emetry, Paul Mabray, shares the origin of the name of his company, how open-minded the Wine County is to new technology and data gathering, how quickly e-commerce is growing for wineries, the other ways they use technology to involve and create interaction with consumers, the limits of having a tasting room when it comes to building a customer base, and what the wine industry is honing in on when it comes to marketing: