Google To Allow Websites To Block Personalized Ads

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Under California’s new privacy law, Google will allow websites and apps using their advertising tools to block personalized ads to internet users. Google told its clients this week. Some advertisers spend up to ten times more money to place personalized ads. It’s unclear how many of Google’s publisher and advertiser clients will enable the new restrictions. The California Consumer Privacy Act goes into effect in January and requires large businesses to let consumers opt out of the sale of their personal data.