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Santa Rosa-based Jackson Family Wines is announcing a multi-year partnership with the NBA. The four-and-a-half-year deal involves two of the company’s largest brands. Kendall-Jackson will become the official wine of the NBA and the USA men’s basketball team, while La Crema will become the official wine of the WNBA and the USA women’s basketball team. The wine brands will have a presence at future marquee NBA and WNBA events. There will also be wine tastings and other opportunities for players, coaches and fans.
Kristin Reitzell, Senior Vice President of Communications & Digital Marketing at Jackson Family Wines, spoke with Michelle Marques regarding the deals.