The “We Love LA” campaign, spearheaded by several California breweries, is raising funds for the United Way Wildfire Response Fund.
Over 180 breweries from 25 states and four countries are participating, each brewing a “We Love LA” beer and donating the proceeds. Local breweries, including Russian River Brewing Company and Moonlight Brewing Company, are joining the effort.
Russian River will release a special West Coast Pilsner on March 7th, with proceeds from taprooms across the Bay Area going to the cause. Moonlight Brewing will host a benefit event on March 15th with live music and vendors, also donating a portion of their proceeds.
The campaign echoes past successful brewery fundraisers for wildfire relief, like Sonoma Pride. For more information on how to support “We Love LA,” visit welovelabeer.com.
