Dry Creek Valley’s Pedroncelli Winery, a 98-year-old Zinfandel pioneer, is adapting to the changing wine industry.
Despite challenges like declining sales and shifting consumer tastes, the winery is innovating. They’ve recently released a low-alcohol Syrah and a Provence-style rosé, demonstrating a forward-thinking approach.
President Julie Pedroncelli St. John emphasizes the need to reach new audiences, citing expanded distribution and updated winemaking practices.
Winemaker Montse Reece is balancing tradition with innovation, maintaining the winery’s Zinfandel heritage while introducing fresh styles. Pedroncelli has seen significant sales growth, and they continue to expand their offerings, including a new sparkling Blanc de Blancs.
