Leaders of Sonoma County’s wine industry are exploring a new tax.
The proposal calls for adding a new self-imposed tax on direct-to-consumer sales. Proponents say it could raise millions of dollars per year from tasting room, club and event purchases. They also believe it would improve the promotion of Sonoma County’s wines and wine producers.
The proposed tax would not apply to wine purchases at local grocery and liquor stores. And, it wouldn’t apply to wholesale transactions and out-of-state sales.
It comes with the local wine industry seeing lower tasting room traffic, declining sales and supply surpluses.
