Sonoma County Tourism is thinking big for 2026, officially releasing a massive 152-page visitor guide designed to draw more “intentional” travelers to the region. This year’s edition is the largest to date, featuring deep dives into the local arts, culinary, and winemaking scenes through the eyes of the people who live here.
From the redwoods to the coast, the guide aims to move beyond simple “where to go” lists, focusing instead on the unique pace and creativity of North Bay life. Fifty-thousand copies are currently being shipped to major travel hubs across the country, including airports in Chicago, Dallas, and right here at Charles M. Schulz–Sonoma County.
Marketing officials say the goal is to inspire visitors to explore more deeply and stay a little longer. If you want to see what the buzz is about, the 2026 guide is available in print and online starting this week.
