Great news for Sonoma County’s tourism industry. During a Sonoma Valley Chamber of Commerce breakfast, Visit California CEO Caroline Beteta shared that Sonoma County has rebounded to pre-pandemic tourism rates. In 2022, visitor spending accounted for $2.29 billion dollars, up from $2.24 billion in 2019. Beteta also shared that Sonoma County was the only region represented in all three recent ad campaigns for Visit California.