Apple fans in Santa Rosa have a new place to shop after the tech giant officially opened its doors at Montgomery Village Friday at noon, following the closure of its longtime location at the Santa Rosa Plaza.
Per the North Bay Business Journal, the new 8,000-square-foot storefront on Farmers Lane is part of a broader push to bring higher-end retail to the shopping center. Eager shoppers were already lined up for the debut, which marks the end of Apple’s two-decade run downtown.
The new location is open daily, starting at 10 a.m. Monday through Saturday and 11 a.m. on Sundays.