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In this episode of The Good Stuff presented by the Sonoma County Winegrowers, hosts Virginie Boone and Karissa Kruse talk with Kerry Thedort & Johan Eide, Co-Founders of Region. & Sampl.

Region is a unique and innovative wine bar concept located in both Sebastopol & San Luis Obispo. Founded by Kerry & Johan in 2020 in the heart of the Barlow Sebastopol, Region. was the first of its kind in Sonoma County. The second location opened in 2022 at the Hotel San Luis Obispo, a property owned by the Piazza Hospitality Group, which owns properties in Sonoma County as well. Region. uniquely offers a self-serve model with state-of-the-art WineStation machines, which pour over 50 hand-selected small production wines from 35+ Sonoma County wine producers. Each week, they host a winery takeover event, where one of their partnering wineries offers a special flight, winemaker appearances & curated food pairings. In addition to its focus on supporting small production wineries, Region. is committed to sustainability, donating 1% of its sales to the environmental organization 1% for the Planet.

Sampl., founded in 2022 by Kerry & Johan, is a subscription-based wine tasting club emerged from their success with Region. Every quarter, Sampl takes you to a different winemaking region, delivering seven 100ml glasses of curated wines from the best local producers in eco-friendly, reusable packaging directly to your home. This model allows consumers to explore a variety of wines without committing to a full bottle, enabling smaller wineries to thrive in the by-the-glass market.

And finally, Virginie and Karissa share their Tuesday Night wine picks!