Archives: Episodes

The Good Stuff – Mauritson Farms

In this episode of The Good Stuff presented by the Sonoma County Winegrowers, hosts Virginie Boone and Karissa Kruse talk with Cameron Mauritson, Partner at Mauritson Farms.

Cameron Mauritson is a fourth-generation Sonoma County grape grower and a leader at Mauritson Farms, family-owned vineyards known for their commitment to quality, sustainability, and innovation. Growing up among the vines of the Dry Creek Valley, Cameron developed a deep appreciation for the land, viticulture, and the rich traditions of Sonoma County winemaking.

At Mauritson Farms, Cameron oversees vineyard operations, guiding sustainable farming practices across the family’s estate vineyards. Under his leadership, the farm has expanded its reputation for producing exceptional Zinfandel, Cabernet Sauvignon, and Rhône-style varietals while maintaining a strong focus on environmental stewardship and community engagement.

About Mauriton Farms

The Mauritson family has been growing grapes in Sonoma County’s Dry Creek Valley since 1868, with S.P. Hallengren planting vines in 1884 and shipping wine back to Sweden. Over the decades, the family expanded operations across Dry Creek and Alexander Valleys, providing top-quality fruit to regional winemakers.

In the 1990s, sixth-generation Mauritson, Clay, guided the family into winemaking, releasing the first Mauritson Zinfandel in 1998. Around the same time, the family returned to the Rockpile region, planting 34 acres across eight distinct vineyard blocks, gaining recognition for their unique terroir.

Today, fifth-generation farmer Tom Mauritson and his sons Bob, Blake, and Cameron oversee 310 acres of vineyards across Dry Creek Valley, Alexander Valley, and Rockpile. With six generations of grape growing, Mauritson Farms is celebrated for sustainable farming, and a lasting legacy of family dedication to Sonoma County viticulture.

And finally, Virginie and Karissa share their Tuesday Night wine picks!

 

Raise The Roof with Letitia Hanke – Amy’s Roofing & Solar

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In today’s episode, Letitia Hanke, CEO of ARS Roofing and Founder and Executive Director of The LIME Foundation speaks with Amy Atchley, COO of Amy's Roofing & Solar.

After 16 years in education, Amy moved into roofing and solar with the mission of helping scale solar as fast as possible.  Owner of Amy's Roofing and Solar and Founder of StarlingRFS, Amy continues to work towards a resilient, sustainable, responsible future for Sonoma County and beyond.

Amy currently serves as the Chair of Petaluma's Climate Action Commission, Secretary of the Foundation for Credo High School, and she’s one of our LIME Foundation mentors.

Red Flags Homeowners Should Watch Out For

1⃣ “Roof Painting” Is Not a Roofing System: If someone tells you they can paint or coat your roof to make it last another 10 20 years, that is a huge red flag.

Paint does not:

• Fix broken tiles or shingles

• Replace underlayment

• Stop long-term leaks

At best, it’s cosmetic. At worst, it traps moisture and causes hidden rot and mold. A legitimate roof system includes proper materials, flashing, and underlayment, not paint.

2⃣ Solar Companies Saying “You Need a New Roof—We’ll Hire the Roofer”

In California, a solar company cannot legally hire a roofing contractor for you unless:

• They are a licensed General Contractor (B), or

• They hold a C-39 Roofing License

If they don’t have either license, this is illegal and you, the homeowner, take the risk if something goes wrong. You should always hire your roofer directly, before solar goes on.

3⃣ “My Friend Can Fix It Cheap” on Nextdoor or Social Media (This one is extremely common—and very risky.) “I have a friend who can fix your roof cheap”

Here’s what homeowners may not realize:

• That person may be unlicensed

• They may not have workers’ compensation insurance

• Under Cal/OSHA rules, anyone working over 6 feet must use fall protection

If they fall and get hurt, the homeowner can be financially responsible.

4⃣ Comparing Bids That Aren’t Apples-to-Apples

You get a bid from ARS for $40,000 and a bid from 123 Roofing for $20,000, it’s natural to gravitate to the $20,000 bid. Who wouldn’t want to save $20k?

If one bid is significantly lower, ask:

• Are they licensed and insured? CSLB.ca.gov

• What materials are included?

• Is a permit pulled?

• Is there a workmanship warranty?

ARS warranties come directly from the manufacturer. Your roof is one of the biggest investments in your home. If something sounds too good to be true, it usually is. Cheap now often means expensive later.

 

 

YEAR END NUMBERS…IF YOU ARE READY TO BUY?…NEW LAWS

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To reach Allison and Stephanie off the air

Call or Text 707-799-3617

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https://golocal.coop/happening-local/

https://www.halterproject.org/

https://eligibility.sc.egov.usda.gov/eligibility/welcomeAction.do

 

The Good Stuff – Solo Nostro Wines

In this episode of The Good Stuff presented by the Sonoma County Winegrowers, hosts Virginie Boone and Karissa Kruse talk to Dana Seghesio, Founder and CEO of Solo Nostro Wines & Ted Seghesio, Founder, COO, and Winemaker at Solo Nostro Wines.

Dana Seghesio, MBA is the Founder, CEO, and creative force behind Solo Nostro, bringing together strategic leadership, creative vision, and nearly two decades of experience in the domestic and international wine markets. A graduate of UC San Diego with an MBA from Sonoma State University, Dana has built a career defined by thoughtful decision-making, authenticity, and an unwavering commitment to excellence. She currently serves as a board member for Street Soccer USA, reflecting her deep belief in community impact and leadership beyond business.

Ted Seghesio is a fifth-generation Sonoma County winegrower and winemaker whose family legacy dates back to 1886, when his great-great-grandfather Edoardo Seghesio emigrated from Italy and planted vineyards in Sonoma County. Over more than 125 vintages, the Seghesio family helped shape the region’s identity, becoming especially renowned for Zinfandel and Italian varietals, including North America’s oldest planted Sangiovese vines.

A UC Davis–trained enologist and viticulturist, Ted spent decades guiding Seghesio Family Vineyards’ evolution from a bulk producer to one of California’s most respected wineries, earning international acclaim for wines celebrated for their purity of fruit, balance, and sense of place. Widely credited with elevating California Zinfandel and Italian varietals on the global stage, Ted is known for his deep respect for tradition paired with a thoughtful, forward-looking approach to farming and winemaking. Today, he continues to build on his family’s storied heritage through his own projects, guided by integrity, craftsmanship, and an enduring love for Sonoma County.

With over 125 years of family history as winegrowers in Sonoma County, world-renowned winemaker, Ted Seghesio, and his industry veteran wife, Dana, have teamed up for their bespoke family brand, Solo Nostro (“Ours Alone”). Born out of their deep respect for sustainable farming and a passion for cultivating wines from small lots of the finest grapes in the region, their “Solo” project embodies a thoughtful selection of Old World varietals with New World style.

And finally, Virginie and Karissa share their Tuesday Night wine picks!

 

At The Table – Goodbye 2025, Hello 2026

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In this episode of At The Table, Host Clark Wolf talks about Napa Valley Restaurant Month, chocolate, AI, comforting food, blending foods, ultra-processed foods, grocery stores, various types of CSA's in the North Bay and restaurant critics!