The Wildfire Effects on the North Coast Wine Industry was Localized and Limited

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The Wine Business Institute at Sonoma State University released their preliminary findings on the wildfires impact and said that labor wasn’t down significantly for October and November and that wine tourism was down likely due to the images and press at the time. 71 percent of respondents reported a drop in tasting room traffic compared to the same time last year. Vineyards in affect areas often served as firebreaks that prevented the spread of fire, which is considered a primary cause for the limited damage. 99.8 percent of vineyard acres in the North Coast were reported to be unaffected by the recent fires.