Vehicles owned by Pure Luxury Transportation (Facebook)
A 34-year-old operator of winery tours and other chauffeur services based out of Petaluma has been purchased by a billionaire. Pure Luxury Transportation has been sold for an undisclosed price to Florida based equity firm Hoffmann Family of Companies, which was started by billionaire David Hoffman. Jennifer Buffo, CEO of Pure Luxury Transportation, will retain a share of the company and stay on as CEO. Pure Luxury started with one vehicle in 1991 and now has over 90, including sedans, SUVs, Sprinter limousines and executive vans, mini buses and motor coaches. The Hoffmann group has more than 200 brands and companies with over 9,000 employees in nearly a dozen industries.