Management
Jim Murphy
VP of Programming and OperationsJim Murphy is the VP of Programming and Operations for Amaturo Sonoma Media Group, parent company of KSRO.
Jim has also been involved in developing local music festivals and in strengthening the company’s digital assets. Prior positions include operations manager at KBAY and KEZR in San Jose, program director at WHDH Boston and general manager positions at stations in the northern Boston metro. Jim is a graduate of the University of Notre Dame.
Jim lives right here in beautiful Santa Rosa, CA.
Lawrence Amaturo
OwnerLawrence Amaturo is the founder and managing member of Amaturo Sonoma Media Group LLC. ASMG owns and operates nine local radio stations, including KZST, KSRO, Froggy 92.9, 97.7 The River, Hot 101.7, 102.7 The Wolf, Oldies 107.9, Country Legends 99.1 The Bull, and 93.7 Jazzy. ASMG also owns NorthBay biz Magazine, the forty-year business magazine for Napa, Marin, and Sonoma Counties. As well as Waterdrop Digital, a digital solutions operation. All twelve media units operate at 3392 Mendocino Ave, Santa Rosa, CA.
Lawrence, a veteran media and business owner in Santa Rosa, also has significant ownership positions in several auto dealerships.
Lawrence and his wife, Susan, a local physician, are active in the community and engaged in many philanthropic endeavors, including The United Way, Catholic Charities, The LBC, and The Schulz Celebrity Golf Foundation, and are members of Holy Spirit Catholic Church.
Their interests include golfing, skiing, and traveling with their teenage daughters.