Small business resource platform Hello Alice is filing to dismiss a class-action lawsuit. The Santa Rosa based company offered a grant program in partnership with Progressive Insurance Company that gave $25-thousand grants to 10 black-owned small businesses to go towards purchasing a commercial vehicle. A lawsuit was filed by Ohio resident Nathan Roberts, owner of Freedom Truck Dispatch, for reverse-discrimination and that he was treated differently because of his race. Hello Alice filed to dismiss the suit this week, claiming the lawsuit is “wrong in every relevant respect.” Hello Alice executives Elizabeth Gore, Carolyn Rodz and Kelsey Ruger said in a statement to the Press Democrat that “We think this case is meritless and sets the nation, and small businesses, back.”
Local Business Hello Alice Moves to Dismiss Class-Action Lawsuit
