Ask The Expert: Raise The Roof with Letitia Hanke – WSI Smart Marketing

ANNOUNCEMENTS:

Month of July- July 4th is where many celebrate the commemorating of the adoption of the Declaration of Independence. 4th of July means many different things to different people but no matter how you celebrate, I hope you all celebrate it safely, with love and compassion.

Disability Pride Month where many also celebrate diversity and accomplishments of people with disabilities. A really great non profit that’s doing so much for people living with disabilities is Common Ground Society. If you’ve never heard of them, you’ll definitely want to look them up and go to their gala next year. It was one of my favorite galas!

Speaking of Galas, the LIME Foundation’s 10th anniversary gala is coming up on September 11th at the Luther Burbank Center. We appreciate all of our sponsors as without them we could not share our message in the most magnificent way possible. I’d like to personally thank the Federated Indians of Graton Rancheria, Redwood Credit Union, Sonoma Designers, Fondare Finish Construction and Active 20/30 club #50 for your generous sponsorship and we can’t wait to see you there. If you would like to come celebrate with us go to www.believelime.com to get your tickets and also see how you can win a 4 day stay in Cabo, Mexico!!

Roofing Tips of the Month

I appreciate the emails and messages I receive asking for a little more insight into the topics we discuss here on Raise the Roof. Today, I’d like to respond to an email I received asking me to go into more detail about roof warranties — and why they really matter.

  1. Manufacturer-Backed Quality

    Warranties ensure that your materials meet high standards. For example, the IB Roof Systems we install carry15–30 year warranties on commercial flat roofs and lifetime warranties on residential roofs including protection against issues like ponding water.

When it comes to steep sloped roofs, ARS Roofing, is proud to be a GAF Master Elite® Certified Contractor — a distinction only 2% of roofers nationwide achieve. This certification allows us to offer extended 25-year workmanship warranties directly from the manufacturer plus you have a lifetime materials and labor warranty.

  1. Boosts Home Value & Buyer Confidence

    Whether you're staying in your home or planning to sell, a transferable roof warranty can increase the property's value and appeal to future buyers.

  2. Peace of Mind

    A strong warranty protects you from unexpected repair costs and gives you confidence that your investment is protected long-term.

So when you're comparing roofing proposals, don’t just look at the price. Look at who is standing behind the roof — because at ARS Roofing, we stand behind ours with integrity, quality, and the kind of warranties that give you true protection.

And then Ryan Kelly with WSI Smart Marketing (a big supporter of the LIME Foundation) joins the show! Letitia has been using his services for 10 years now herself!