In today’s episode, Letitia Hanke, CEO of ARS Roofing and Founder and Executive Director of The LIME Foundation speaks with Garik Goodell, founder of G Squared Studio, about what are the very first contractors should take online to look professional and build credibility, the importance of a strong online presence, how you can get your website to stand out, what can help get more business and the role Google or SEO plays for local contractors.
*Roofing Tip of the Month*
Clear Leaves & Debris
- Why it matters: Falling leaves, branches, and pine needles can collect on your roof and trap moisture. This accelerates wear and can lead to moss or algae growth.
- Tip: Use a roof rake or hire a professional to safely clear debris without damaging shingles.
Gutter Cleaning & Maintenance
- Why it matters: Gutters are your roof’s drainage system. When clogged with leaves and debris, water can back up under shingles, freeze, and cause ice dams or leaks. Overflowing gutters can also damage siding, fascia boards, and even your home’s foundation.
- Tip:
- Clean gutters at least twice in the fall (early and late).
- Check that downspouts are clear and direct water at least 3–4 feet away from the foundation.
- Consider installing gutter guards if trees are nearby.
- Trim back trees and bushes away from roof and gutters
Attic & Interior Check
- Why it matters: Leaks often show up inside first. Dark spots, damp insulation, or musty smells can mean water intrusion.
- Tip: Check your attic after the first heavy rain. Look for signs of leaks, water stains, or sagging wood.
Schedule a Professional Inspection
- Why it matters: A licensed roofer can spot small issues before they become costly repairs in winter.
- Tip: Schedule a fall inspection to ensure your roof is ready to handle storms, wind, and freezing temperatures. $450 but if you call and say Raise the Roof, it’s free.
