Ask The Expert: Raise The Roof with Letitia Hanke – Generation Housing

May 6, 2025

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In today’s episode, Letitia Hanke, CEO of ARS Roofing and Founder and Executive Director of The LIME Foundation opens up the show talking about her upcoming feature in the North Bay Women Magazine, the "Bring Back The Build" Contractor Forum with featured panelists from Sonoma Clean Power, HVAC Essentials & Generation Housing, AND the "Believe The Dream Gala" taking place on September 11th at the Luther Burbank Center for the Arts!

This month's roofing tips:

  1. Cheap Today, Costly Tomorrow--The lowest bid might save you a few bucks now, but it could cost you thousands later. If a contractor cuts corners on materials or labor, you may end up with leaks, mold, or even a full roof replacement way before schedule.

  2. What's Missing in that price?--If a bid is dramatically lower than others, something's probably missing--like proper insurance, permits or high-quality underlayment. Be sure to ask questions! A reputable roofer should be transparent.

  3. Are they even licensed and insured?--Some low bidders are unlicensed, uninsured, or operating without workers' comp. That puts YOU at risk. If someone gets hurt on your property, you could be liable. Always verify credentials. This is where CSLB.ca.gov comes into play!

  4. The 'Change Order' Trap--Beware of contractors who underbid just to win the job. Once work begins, they might hit you with a surprise 'change orders' for things that should have been included up front!

  5. Quality Labor costs more (for good reason)--Skilled, trained workers cost more than day laborers. A quality crew will install your roof right the first time, protecting your investment and your home!

  6. Warranties Matter--Ask about the workmanship warranty. A low bid often comes with little to no warranty, and if the company disappears, you're left with no protection!

  7. Reputation Over Price--Check reviews, talk to past clients, and go with a contractor who stands behind their work. Peace of mind is PRICELESS!

In the second half of the show, Jen Klose, Executive Director of Generation Housing calls in to speak with Letitia about the nonprofit that advocates for affordable housing in Sonoma County!